Guides, checklists and news on email verification, list hygiene and deliverability.
A complete walk-through of verifying a list: prepare the file, upload, read the results, segment and import the clean list into your tool.
Read articleFree trials attract fake accounts. A layered approach using email checks, confirmation and limits that stops most abuse without hurting real users.
In e-commerce a wrong address means a lost receipt, a lost recovery email and a support ticket. Where to verify and what to do with the results.
BIMI shows your logo next to messages in supporting inboxes. What it needs, what it costs in effort and who should bother.
Mailbox providers rely on machine learning to judge senders. What that means for content, engagement and list quality.
One in every few dozen sign-ups can contain a typo. See where typos cost you money and how to catch them at the form.
A sunset policy is a written rule for retiring subscribers who no longer engage. How to set one and why it protects your reputation.
Give inactive subscribers one fair chance to come back. A three-email sequence and the rules for deciding who stays.
Segment by how recently people engaged, not only by who they are. A four-tier framework you can set up in an hour.
Apple Mail Privacy Protection inflates open rates. Learn which metrics still tell the truth and how to adjust your reporting.
A practical audit you can run in an afternoon: authentication, list quality, content, infrastructure and monitoring.
A new domain has no reputation. A four-week plan to build it safely and what to watch while you do.
Cold outreach lives or dies by bounce rate. Seven habits that keep prospecting lists clean and your domain safe.
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