Mailbite's Analysis Results: How They Empower Your Email Marketing Strategy

Each verified address gets a result with several parts. Knowing how to read them turns a cleaned file into a strategy.

The result fields

• Format: whether the address is correctly written.
• Type: webmail, professional or disposable.
• Server status: whether the domain has working mail servers.
• Email status: the final verdict, including risky and accept-all cases.

Turning results into decisions

• Valid: send normally.
• Invalid: remove from every list and your CRM.
• Risky or accept-all: segment and send carefully.
• Disposable: exclude from marketing and block at sign-up.

Using the file

Download the result, filter by status and import only the valid segment into your sending tool. Keep the full file so you know which addresses were removed and why.

Review over time

Compare the share of valid, risky and invalid addresses from one list to the next. A rising invalid share points to a problem at the source, such as a form without checks.

Reading a result file row by row

The result file keeps your original columns and adds a status for every address. A few habits make it useful:

• Sort by status first, so each group sits together.
• Filter out invalid and disposable rows, then save the remainder as your sending list.
• Keep the full result file. If a contact later complains about missing mail, you can see how their address was classified and when.

What to do with each group

• Valid: your core audience. Send normally.
• Risky or accept-all: send last, in small batches. If the bounce rate in the batch stays under 2%, continue; if it rises, stop and review.
• Unknown: re-run later. If an address stays unknown across several checks, treat it as risky.

Using the numbers over time

Compare the share of valid addresses from one verification to the next. A falling share tells you your sources are getting worse (a form letting in bad data, an import source going stale) before bounces tell you. That makes the result file a quality report on your list, not just a cleaning tool.

Upload your next list and keep the file next to your campaign notes.